For those that don’t understand why Charles Nii Armah Mensah known in showbiz as Shatta Wale behaves the way he does in the music industry and still has high charges, he has the answer.
According to him, unlike how others see music as just entertainment, he sees it as a business so he doesn’t joke with cash.
Speaking on Zylofon TV Shatta Wale said, “For me music is business that’s why I do what I do, if i’m able to produce the market for myself, I ought to be able to feed.
“In those days when social media wasn’t around, we had the likes of Michael Jackson taking millions of dollars how much more today that we are all connected.
“It is about the mentality that some musicians have. I remember when Facebook started, every performer was opening a fan Page account which they did not manage but me I opened only 1, a personal one where I chat with my fans.
“We laugh, they had access to me and that is how we grew in numbers and so if today i’m one of the big acts I should make cash.”
Shatta Wale added, “let us look at Fela Kuti, you think if he did not work hard, he would be the icon that he’s today? I keep in mind a story of how Fela bought a car that the then president also had. it’s to tell us that if we work hard we will make it big.”
He also touched on how some musicians from zimbabwe are trying hard to ‘beef’ him however he has no intentions of responding unless there’ll be financial rewards.
“I won’t give in to what they want because for them their royalty structures work so giving them that chance will benefit them more and i am also looking a what i will make out of it.
“As for beef, it not a haul, I have done some with Samini, Stonebwoy, Sarkodie etc, it’s no big deal but what’s in it for me is the most important,” he said.