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Osei Kwame Despite launched ‘Payola’ in Ghana – Kaakyire Kwame Appiah

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The Ghanaian entertainment industry through the years has added both glory and struggling on people involved in the zone generally those who go into music.

On most occasions, young and up-coming artistes become the most negatively affected by the moves of those who had either made it through media personalities who’re alleged to offer a supporting hand.

One main setback affecting up-coming artistes is the issue of payment of “payola” in the media landscape.

However, it appears the intellects at the back of this corrupt act have eventually been exposed by one of the perpetrators himself.

Kaakyire Kwame Appiah who became an accomplice made the confession in an interview with Hammer Nti on the show “Hammer Time” on Kumasi based Pure FM monitored by

“I want to reveal you where payola came from”, he narrated.

“I was recording my music 24 at the Ghana Films Studio with 5 engineers, then I went to Despite to get inlays for my new tune and also to collect money he (Despite) owed me. After listening to the music Osei Kwame Despite told me it was a good one and showed interest in doing business with me by being the main distributor”, he recalled

According to Kaakyire Kwame Appiah, after Despite paid his debt, he requested of how much he would price him should his name be featured in the “Bronya” hit music.

Kaakyire persisted that, “After telling him the price for a studio recording of ¢40,000 cedis (old currency), he agreed to pay me ¢100,000 and also gave ¢20,000 each for the 5 engineers working on the record. So he commenced paying Payola to the sound engineers to include his name to the music”.

Eventually, Kaakyire Kwame Appiah featured Osei Kwame Despite’s name in the later part of the music.

Bronya by Kaakyire Kwame Appiah until date is the best locally produced Christmas song ever and also one of the number-one albums in the records of the country.

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