The Gaming Commission of Ghana below its controlling instruction drawn from Section 3 (2) (g) of the Gaming Act, 2006 (Act 721) has evolved suggestions on advertising for operators of games of chance, such as banning betting businesses from using celebrities in their advertisement or as ambassadors.
“Operators shall not use celebrities in their advertisements to entice the general public to gamble,” a part of the new guidelines read.
The decision, the commission says, “is to ensure that advertisements by operators are conducted in a responsible manner devoid of promises of any predetermined outcomes, appeals/enticements to Gamble to the vulnerable in society as well as minimise exposure to minors where applicable.”
Many showbiz personalities, as well as Bullet of RuffTown Records, have because the statement registered their displeasure, describing the brand new guidelines as heart tugging and ridiculous.
They have argued that the development, coupled with the Food and Drugs Authority (FDA’s) that bans celebrities from advertising alcoholic beverages will affect the sales stream of celebrities.
But the Gaming Commission insists it has to use the brakes because of the increasing number of celebrities endorsing betting businesses. Some of these celebrities shot TV advertisements for a few betting businesses while others promoted them on their numerous social media platforms.
Here is a listing of a number of the stars who’ve been promoting betting:
1. Shatta Wale
2. Kwaw Kese
4. Sister Derby
6. Sadra Ankobiah
7. Jackie Appiah
9. Nadia Buari
10. Serwaa Amihere
11. Wendy Shay