Well known Ghanaian Highlife Legend, Gyadu-Blay Ambolley, has called on music industry players to protect, grow and promote Highlife as a genre that speaks for the national oneness.
At the release of the ‘Highlife Is Alive Fan Club’ in Accra, on Monday, he lamented the missing identity of music these days and showed the belief that the club could assist uplift and maintain the Highlife genre.
The Club seeks to make highlife a national art form, promote it as worldwide art and work towards its identification as a national cultural legacy.
‘’Every country has its own music, so why do we have to leave highlife and chase other genres like reggae, and dancehall, among others. It is quite sad that our radios are supporting the promotion of other genres, which is a total deviation,” Mr Ambulley said.
‘’Highlife is the mother of every dance music in the world. We cannot sit down and let highlife die because the younger ones are now doing songs on borrowed rhythms.”
“The deviation from our original music is becoming very rapid due to the missing links between the older and younger musicians. So we the older ones have to put our minds together and salvage the situation,’’ Mr Ambolley said.
Mr George Aryee (Nii Krotia I – Noyaa Mantse Ngleshie Alata), Chairman of the Fan Club, stated the Club would assist create a common platform for highlife lovers, artiste and other industry players.
“Highlife is a national treasure. It is our heritage. Highlife unites us as people and it is one music that brings everybody to the dance floor. In our history as a people, highlife has served as a medium for commentary on all kinds of social, economic, or political situations,” he said.
“The creation of the music genre that has come to be known as Highlife is just about 100 years old, therefore, it is time that we find ways to ensure the continued development, advancement, promotion, and preservation of this unique national art form.’’
Mr Aryee stated it was about time that highlife was recognized and started officially as a national art treasure and heritage.
Mr Amin Alhassan, the Director General of the Ghana Broadcasting Corporation, who was the Guest of Honour, stressed the need to celebrate and promote highlife as the national identity.
He stated the Fan Club was an important platform to advise the institutionalisation of highlife as a national art form, which most progressive countries had done over the past years.